In a recent blog, Seth Godin raises a valid customer question:” Why don’t you care as much as I do?” The frustration is clear. Seemingly businesses are too busy keeping up with trends and hypes that they completely forget, what matters the most. To care for their customers with all their might!
In our consulting practice we come across this obvious neglect far too many times. Either competing contractors fail to woo new prospects due to lack of value based, solution orientated selling (well, and of course we are not complaining :).
Or our clients have not been putting their own customers first. Either they have not created a strong relationship with them, or have not maximized each sales opportunity for the full spectrum of their entire portfolio to them. As a result these customers shop elsewhere for products and services they could have received from one trusted source.
Therefore we have one very simple message to all our clients – current and future:’ Spend less time fussing with your logos and tag lines and all of your time putting your customers first! This includes offering what they want, when they want it, in whatever shape, size or dosage they want it.’
If you don’t, your competition will swoop in and have an easy time taking your customers!
With that lovely thought, we are happy to help you with creating the value based, solution orientated sales proposition that will leave you flying and your competition crying.
See you at the customer satisfaction finish line!
Your MCG Team
