It kills me to think that entrepreneurs either waste their hard earned marketing dollars on ineffective activities. They don’t spend any time or money to get their business in front of prospective new customers. Learn how to create a bootstrapped marketing plan and a budget that will bring you results.
Where to Start
I will help you demystify choosing the right tools out of the many options to create visibility. I will also share real life examples of business owners who do not wish to be named but want to have their stories shared to protect other hardworking entrepreneurs from falling into the same money suck trap.
I will teach you the processes on techniques that marketers use in order to create the right mix of communications with the appropriate frequency. I hope you will join this topic by sharing your own experiences and feeling safe to ask questions as we go through this learning process together.
You want to do well in your business and deserve to have easy access to quality information and processes that effectively market your offerings. Then you can continue to enjoy what you love doing best. Serving your customers with your most special products and services.
A Client Story
Let me start by sharing a story. A new client contacted me in distress. She had just been attending a full day event in Vancouver that cost $500 for the ticket. The person who invited her knew about her business and suggested it would be a good fit. She was told it would be an opportune marketing investment to meet and learn with likeminded people.
It turned out that the event was overloaded with information not relevant to her particular business. The networking element was short and the delivery model did not allow for much interaction with others. In addition, she lost an entire day out of her business which she could have put to more fruitful use. This was not the first event that she had attended.
Do the Math
Her average annual spend on these types of ‘visibility’ events amounted to $2000. She finally decided she needed help to plan better for greater returns on her investment. You may share in this experience and feel the same. No more hit and miss time and money investments. Instead, a solid plan that fertilizes the fruits of your labour. See you next time when we cover how you go from your vision to creating the marketing framework.
