Clients typically engage with us to help with their business development activities. They are either not sure where to find new clients, have just lost a key client or they are forever fighting price wars with competitors. Either way, they are lacking sales revenues and profits. Here is what we share with them:
Adopt the methodology for the perfect business development ABC suited to your business.
A is for ATTRACTING THE RIGHT CLIENT
This is different for each business as we are talking chemistry here. What makes a really great client for one does not make the same great client for another business. Therefore trust your first impressions. Don’t think about the revenue rather pay attention to your gut feel. If something is off from the start, you are better versed to move on. Our experience shows that if you don’t pay attention, you will pay for it later in the relationship.
If you have difficulty finding any clients you may want to consider getting help.
B is for BRINGING ABUNDANCE TO THE RELATIONSHIP
Wooing each and every client is absolute key for an impeccable reputation and their valuable referrals to new business. Therefore know your limits and deliver within them. Create a competitor proof client relationship model to maintain a close and ongoing great rapport. You cannot give enough attention to your clients. Think of a variety of different ways of how you can assist them to excel either in their own businesses or in whatever capacity your product or service is helping them achieve what they want.
Bringing ongoing abundance is key to long lasting customer loyalty.
C is for CLOSING ONLY IF YOU CAN DELIVER MASSIVE VALUE
We so cannot stress this point enough. Wing it and you are out! If there is any doubt in your mind that you will be the best choice for a new prospect, you are doing yourself no favors by ‘trying’. The client deserves the right solution for their needs.
Therefore rather engage a trusted sub-contractor to help you out if you don’t want to let go of the opportunity. Or pass it on to a third party provider and be happy with referral compensation. This does not take away from your credibility as expert in your own field. Rather emphasizes your ability to be solution oriented in the best interest of your clients.
Winging it will discredit your true expertise! Be assured clients know the difference.
Adopt these ABC rules for your own business development. Stay away from prospects if your intuition is alarmed, know the limits of clients you can handle for utmost abundance and don’t cling to opportunities that are better served through someone else.
Your reputation, enjoyment and credibility will thank you.
And ultimately turn into the right opportunities for the right reward with the greatest longevity!
Happy businessing,
Conny
