Interestingly you can see things objectively for others but when it comes to your own path, the best way does not seem quite so clear. You find yourself with the right level of ambition, committed to wanting to do really well, but have lost sight of how to take the quickest and easiest route. So I have to ask you: “Why are you still going it the hard way instead of asking for directions?”
I have recently met with a young and ambitious entrepreneur who has all the skills and drive to really make his mark in the world of business. He had requested a strategy session to help him consolidate his business plan and wanted some pointers to ensure he would secure the cash injection of $100k that he needed to get his new business venture off the ground. As a new connection I needed to understand his motivations and intentions.
With plenty of probing, I firstly wanted to test his commitment level to the venture. If you are going to get financing, you’d better be in the new business with both feet firmly planted within and total commitment to your creditors.
We went through his anticipated revenue projections, which he wasn’t sure off. And whilst we discussed markets, operations and HR needs, I think he started to grasp the magnitude of what he was about to commit to and how little he really knew. He hoped that his passion was going to guide him through.
In my practice I look for the easiest, most quickest route to profits and with that in mind we took another look at the business model and came up with an ingenious idea that will allow him to make up to $150k in the first year and then add his new business idea as a second revenue stream rather than setting up an entire new business around it. This way he can heavily leverage what is already there without having to refinance,instead cash-in on existing easy money, which in turn will be partially invested into developing the new idea alongside it.
By the time we finished strategizing, he could not believe that he had not thought of this himself and had not been able to see what was so ‘clearly’ the easy route with minimal risk and optimal financial returns.
Do you sometimes feel that easy does not come easy? Are your spinning your wheels not really getting where you want to go? Or, only with the most tremendous effort? Business should not feel this way and if it does, chances are that you are potentially over-complicating matter rather than identifying the easy route.
If this is you, it’s time to change what you are doing. Of course you could just continue as you have. However this will be the sure way to getting more and more frustrated always on the brink of questioning why you are doing what you do.
Alternatively you can just simply decide it is time to get directions to save you from doing more than you need and receiving all that you want.
Take it from the man, who has now seen the Power of Easy. When YOU are ready to cut out the diversions, I look forward to having the conversation!
Yours in business & life,
Conny
